Strong hold, moldable styling clay.

Prepare to get down and gritty with ROUGH.RIDER. Thanks to its oily, gritty texture, our moldable styling clay delivers a slick, matte look with seriously strong hold—perfect for roughing up hair of all lengths. Bamboo and Soya Bean Extracts provide Antioxidant-enriched nourishment and strength while sealing rough ends.

Strong hold

• Delivers a slick, matte defined look

• Helps strengthen the hair as it holds

• Helps to seal rough ends

• Ideal for all hair types

• Sulphate, paraben and cruelty-free

ROUGH.RIDER is a key product within our STYLE/CONTROL regimen, and is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. You’ll see choppy shapes come to life in your hands with a little ROUGH handling.